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Pureology Unveils New Look & Formulas

Pureology has just launched a fully renovated lineup with a new look and formula improvements. With the Pureology promise of “color care without compromise,” you can align you values with your beauty product choices. Pureology stands by sustainable practices, aesthetic performance and emotional empowerment. When Pureology first came onto the scene twenty years ago, their first products were sulfate-free and 100% vegan. They now are even more sustainable with a reduction in their carbon footprint during sourcing ingredients and raw materials,...