Pureology Unveils New Look & Formulas

August 11, 2020

Pureology has just launched a fully renovated lineup with a new look and formula improvements. With the Pureology promise of “color care without compromise,” you can align you values with your beauty product choices. Pureology stands by sustainable practices, aesthetic performance and emotional empowerment.

When Pureology first came onto the scene twenty years ago, their first products were sulfate-free and 100% vegan. They now are even more sustainable with a reduction in their carbon footprint during sourcing ingredients and raw materials, increased water conservation through concentrated formulas, and 95% post-consumer recycled plastic packaging that is 100% recycleable. Plus, Pureology formulas are paraben- and mineral oil-free and never tested on animals! The new Pureology has more than 30 SKUs including shampoos, conditioners, treatments, and styling products.

I can’t wait to use these products! Pureology was always the best of the best…and now they are even better.

Available at Sephora.

By Whitney

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